February 12th, 2012 at 10:25AM
Saatchi CEO Kevin Roberts Declares Death of Marketing, Future of Movements @ MIDEM

“Marketing is dead,” he said in his opening keynote speech at Debussy Auditorium. “We have got a much higher calling now. Your role is not to market stuff at people, but to create a movement. You’ve got to create a movement and inspire people to join your movement, whether that’s an artist or a venue…We’ve moved from interruption to interaction.”
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